The Basics of a Social Media Strategy

As someone who does social media for a non-profit group made up of entirely volunteers, I can respect that Social Media Strategy can seem like a daunting task. Most weeks, it’s enough of a struggle to find relevant content and someone to post it. You follow competing groups and ask yourself how your group can achieve the same levels of success. You tweet and post, but it feels like you aren’t getting a response. You want to up your social media, but you don’t know where to start.

When I start a new social media project, there are five main areas I look at: defining your objectives, knowing your audience, limiting your work, curating unique content, and measuring your success. It builds a solid foundation for whatever social media activities you use and it can help you explain why you’ve chosen (or not chosen) a particular strategy or campaign.